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Jennifer Atkinson @imjenniferatkin

Growth Hacker

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Uber & Careem merger: How the emerging taxi hailing services will affect in MENA region?

Reading time 4 min
Views 2K
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Managing your competition is an important skill that you need to have as a company. The management of competition can either be done by letting go of a market because it is too much to handle. You can also consider either selling yourself to a competition in a particular local market or acquiring them. Different companies adopted varied strategies according to the moment’s and the market’s demands.

Focus on Uber

Uber needs no introduction as a corporate or as a service provider. It has become synonymous with on-demand cab services and is slowly progressing towards providing many other services in the same fashion.

The phrase ‘Let's book an Uber’ has become common. In a decade, Uber has gained the status of a monopoly and has marked a prominent presence in more than 70 countries ever since its inception in 2009. However, it hasn't always been a bed of roses for Uber.

Uber has faced a lot of legal issues, some of them because of the legislature of the country, local drivers and passengers.
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Total votes 16: ↑15 and ↓1 +14
Comments 0

Launching a taxi-hailing app in Tokyo: How Sony does it with S.Ride?

Reading time 2 min
Views 1.3K
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Uber, as we know, operates only in 650 cities and remains the best among all taxi apps. But have you ever imagined about other cities and their demand for taxi applications? If you did, you would have certainly come across a few regional apps like Ola, Didi Chuxing, Japan Taxi, etc. These apps are focused on fulfilling the demands of locals; and in that way, they have succeeded and generated revenue tremendously. If you search for the reason behind the success of these apps, it inevitably ends up in the kind of service it provides its customers. So, it all depends on how well you bestow your service (whether you focus regionally or globally).
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Total votes 14: ↑11 and ↓3 +8
Comments 0

Why it is imperative to Invest and Develop a branded Taxi app for your venture?

Reading time 3 min
Views 1.8K
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Today’s taxi market is crowded with ride-sharing apps like Uber, Ola, and Lyft. They are giving serious competition for upcoming ventures. These on-demand apps have initiated the radical shift in the taxi industry enabling the smooth transition from conventional taxi hailing to booking a cab through an app. Customers are opting for hailing taxis through the app because of its reliability to get a taxi and ensuring a much better cab booking experience. Thus, the taxi market is ripe for the taking, and this is the right time for entrepreneurs to make use of the opportunity.

Statistics on the Taxi Industry

The traditional taxi industry is still stuck with inefficient phone call bookings, competitors and they stand to lose at least $20 million on an everyday basis just because customers couldn’t find a cab. Another statistics survey tells us that almost 80% of the commuter prefer Ola and Uber over regular taxis and that Uber has completed nearly 2 billion rides since its inception. The profits soared over $20 Billion in the process. What made Uber and Ola successful ventures is the sound business strategy they employed. So if you are going to establish your venture then understanding the market is imperative.
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Total votes 20: ↑19 and ↓1 +18
Comments 0

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