13 May

UX Tips for Designing an Online Digital Product Store

Web designDesign
The future of business is digital. E-commerce business is gaining popularity with more and more people getting comfortable buying things online. While there are many factors that define the success of an E-commerce business, a major factor is E-Commerce UX, which refers to the overall experience of a user while shopping through an E-commerce platform. For the user experience to be enjoyable, it has to be personalized, relevant, and seamless. Hence there is a need to understand the target audience- their age, culture, level of tech literacy, channels they use, and their trust to online shopping. E-commerce UX should be data-driven, customer-driven, and user-centered. It should be built on research and validation. The main factors that influence the success of an E-commerce business are the quality of the product or service offered, how it is presented to the customer and how approachable is the design of the electronic platform through which sales are being done.

A strong foundation needs well-built basics. That is why it is important to focus on the basic concepts of UX for a successful E-commerce platform. A simple and clear interaction is a major criteria. The user’s journey should be clear and easy, with no unnecessary clicks, time lost on loading pages, confusing steps, inconvenient menu, etc. Pleasant choice of colors, thoroughly thought-out logic and transitions, attractive and informative product presentation, data security, easily available contact info are some other factors that provide a desirable E-commerce UX. The goal should be to avoid cluttering and provide a seamless flow to the desired outcome.

Home Page


While formulating an E-Commerce web design, the UI UX design agency should strive to make the homepage engaging and informative. The homepage should motivate the user to know more about the product. The user should get an idea about the kind of products or services that the platform delivers from the homepage. The homepage should promote the company’s branding. Branding gives a product recognizable face and personality and helps to gain customer’s trust and goodwill.

Navigation


The E-commerce web design should be fluid and aid the user’s navigation. The user should be able to complete desirable actions without any interruptions. To achieve this, use legible and easy to understand labels and consistent navigation structure. CTA (Call to action) buttons should be placed at prominent locations to capture user’s attention and stand out from the content layout. A detailed description of the product should be given to help the customer understand the product better. The menu labels and product categories should be descriptive and have information about each page and should help find the right product quickly. At every point, the user should be presented with the right balance of data. Indulging in too much information or too little information might lead the user to lose interest and discontinue the journey.

Search


A search bar is a very important aspect of E-commerce web design. More than 60% of online purchases are planned and done with an intent to shop. So to find what they need, they would prefer to search for the item rather than scrolling through the whole menu. If they couldn’t find a search bar, they would mostly look elsewhere. The search bar should be designed in such a way that the user should be able to find a product by entering any of its details. The search bar should be accessible at every stage of navigation and should be placed in a notable location.

Visuals


Visuals are everything for an E-commerce web design. When people go to stores to buy things, they can view, touch, and try products, which is not possible in an online store. So emphasis should be given to provide a realistic demonstration. To enhance the influence of visuals on the user, the UI UX design agency should implement concepts such as usage of high-quality photos, demo videos, 360-degree view, etc. Typically a user doesn’t read and observe all the content on a page from the starting point, instead, they do a quick scan to see if it contains anything that is of interest to them. Hence data should be presented in a visual hierarchy. Put core data and interaction elements at zones of high and natural visibility. Most important information should be available first and rest should be broken down into smaller sections and come under the main information.

Our new E-commerce UX case study of an online digital product store, Themehigh showcases a good example of a minimal E-Commerce web design. Working with the customer requirements to give the website a new look and improved functionality, Themehigh was redesigned with a minimalistic approach. Branding and logo design was done for the website and gave the homepage a new feel. Website redesign implemented usage of whitespace to provide ease of navigation, better readability, and a simple and uncluttered layout. Optimal usage of visuals and presentation of data in a visual hierarchy gave content the needed attention without compromising on legibility.

A trusted payment environment is a key factor for a successful transaction to occur. A user might decide against buying a product at the last stage if they feel any trust issues. A simple step such as adding a “Secured by...” text or an image of a padlock on the payment screen will help alleviate trust issues. After all, the success of an E-commerce platform is measured by the number of complete purchases. It is also important to create a solid customer relationship in order to achieve user retention. In the end, E-commerce UX should be simple, intuitive, and uncomplicated. It should minimize the user’s efforts and pave a smooth path for the user to reach their goal.
Tags:design principlesecommerce designecommerce platformsecommerce ux
Hubs: Web design Design
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