Machine learning
E-commerce management
Artificial Intelligence
AR and VR
4 October

Latest E-commerce Trends — 2019

The e-commerce trends keep on changing based on the way we shop, what we buy, how we buy and how we respond to the products that are being marketed by various businesses. Over the last decade, a lot of new e-commerce trends have emerged to have a major influence on e-tailing businesses and their models of operation. With the biggest of global e-tailers such as Amazon have been adopting and reaping the rewards of these trends, we would like to sum up a few of these trends that will gain importance in 2019:

Speedy Shipping and Efficient Delivery Logistics

With Amazon offering a one-hour delivery service with its ‘Amazon Now’ and the plans to expand the services further in the coming few years, the focus has been on drastically decreasing the time between the click and delivery – the key competitive advantage the e-commerce businesses have been striving for. Leveraging the emerging technologies including driverless freight, the logistical improvements are set to take place this year.

AI and Machine Learning Integration

The e-commerce businesses are bringing about the intelligent algorithm to deal with the key challenges to segment the customers and identify the patterns effectively based on their browsing history for enabling personalization and automation. Such intelligent strategies have resulted in visible sales conversions and gains and are therefore going to be widely adopted with the integration of AI and Machine Learning.

Augmented Reality Inches Closer to the Mainstream

Augmented Reality for Product Visualization. With the major brands such as Apple and Google introducing their tools to enable product visualization through the use of augmented reality, this trend is highly likely to catch on in 2019 then is that the use of AR/VR enabled good devices

Mobile Checkout and IoT Growth

Mobile payment is witnessing dramatic innovations enabling the individuals o shop a lot of simply and additional handily. With many different mobile payment platforms available today the mobile payment market has been growing and with Apple Pay, Google Pay, Cryptocurrency, Bitcoin.and the proprietary offerings from banks such as Chase and Softbank, the new trend in 2019 is set to move us further away from cash and greater adoption of the mobile payment systems.

The growing popularity of ROPO

In line with the growing shopping habit of a typical consumer, that of ‘Research Online, Purchase Offline’ (ROPO), which is driven mainly by the thrifty and bargain-seeking consumers, 2019 is going to be a year of the e-commerce options and business models that more modify and support the ROPO trend.

The world of e-commerce around us is dynamical and also e-commerce can solely grow additional and higher in 2019. All the latest technologies have been enabling these emerging trends to evolve and get adapted at a wider level with ease. As an e-commerce business owner, you need to identify and embrace the trends that best suit your specific business needs and goals, enabling you to provide your consumers with the best value possible with your offerings. The key is to understand that the better the user experience you offer, the better will be your sales.

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